CupClub is an innovative returnable packaging service for drinks, that utilizes RFID technology to provide complete supply chain traceability. This report details a life cycle analysis (LCA) to determine the environmental benefits of CupClub in comparison to alternative single use 12oz paper coffee cups, a single use expanded polystyrene (EPS) cup and a ceramic reusable cup. The opportunity for CupClub and prospective customers is to understand the environmental benefits of a reusable and returnable, technology enabled cup across the lifecycle of the supply chain.