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Point of purchase displays are used as a marketing tool in the retail industry to encourage customers to engage with products. Such visuals have historically augmented sales and enhanced customer retention.

POP displays are standalone features, separate from the traditional display shelves and aisles thus ensuring additional facings and interactions for products with customers. One might find POP displays at the head and foot of aisles, in the “action alley” or near payment counters. They can also be placed at the entrance of the store.

POP displays not only put a product in the spotlight and eliminate the possibility of “analysis paralysis”, but also highlight the features of the product that differentiates it from its competition.

The customizability of such displays provides brands the freedom to align their products with promotional and seasonal themes, something they are unable to do with just traditional shelf space. Monopolizing on artistic expression while choosing from the endless options of sizes, shapes, colors and other innovative engagement abilities can have a grave and long-lasting impact on customer experience. POPs are best used to showcase offers accompanying the product to yet again increase the likelihood of a purchase.   

Virtual signage is the equivalent of POP displays on an online store as opposed to a brick and mortar setup.

Following are examples of different types of POP displays

1. Freestanding cardboard displays     

2. Shelf Talkers

3.  End Caps

4. Dump bins

POP displays can also be temporary, semi-permanent and permanent.

Some key features and best practices to keep in mind while designing a POP display include:

1. Bold Imagery with memorable color combinations, catchphrases and patterns
2. Audience Targeted Approach for increased acceptance, brand awareness and sales
3. Succinct content for easy cognition and higher retention

A versatile material that goes by many names, Burlap, also known as Hessian in the United States and Canada, and Crocus in Jamaica, is a fabric made by weaving jute plant skin or sisal fibers together. These fibers are sometimes combined with other vegetable fibers to add certain features to the fabric.

Burlap is known for its toughness and durability and was first discovered by the people of ancient India. They used it to make paper. English traders started exporting it in the 1790s; as its many uses became widespread knowledge, hundreds of tons of burlap started being exported every year.

In the early second half of the 19th century, the Scots discovered that the material could be spun into tough yarn. Dundee Scotland soon became the hub for spinning large quantities of jute yarn and fabric. The durable bags made out of the yarn grew in demand and soon, jute became the most sought-after commodity in Russia, Germany, Italy as well as the Americas.

Today, jute is used for agricultural packaging as it strongly holds grain, coffee beans, cement, etc.

In December 2018, the Indian Central government mandated the packaging of 100% of food grain and 20% of sugar in jute bags. This was done to ensure the use of a sustainable alternative as opposed to its plastic counterpart. This mandate was extended in 2020

Burlap is also very popular in the coffee packaging industry due to its waterproof properties, strength, and affordability. It is still widely used to transport coffee from source to roastery.

In the 21st century, Burlap can be seen as a protective and packaging material in several industries. Its varied use cases and affordability extend to its continued use in a competitive market.

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