Four Nordic firms have teamed up to create a groundbreaking reusable and refillable consumer packaging system, paired
Innovia Films is set to unveil its comprehensive range of fully recyclable solutions at Packaging Innovations in Birm
Innovia Films, a leading material science pioneer and a major producer of BOPP films, has announced the launch of Ray
Innovia Films, a leader in material science and a major producer of BOPP films, has unveiled a new white ultra low-de
Tetra Pak and Mengniu Group have announced the launch of a limited edition Milk Deluxe Pure Milk range, showcasing 30
"We have decided to make the Olympic Games the first major event without single-use plastic," announced Paris Mayor A
Amcor, a global leader in responsible packaging solutions, is thrilled to announce the latest edition of its Amcor Li
Over the years, advancements in materials, technology, and design have transformed footballs from simple leather spheres into highly engineered pieces of equipment. These improvements have significantly enhanced both the performance and consistency of the ball, providing a better experience for players and fans alike. Interestingly, early footballs were crafted from animal bladders—usually pigs'—wrapped in leather.
In 1855, inflatable bladders made from vulcanized rubber began to replace animal bladders, although leather coatings continued to be used well into the 1960s. Leather, however, deformed, absorbed water, limited performance, and deteriorated quickly. The first polyurethane-coated ball was introduced at the FIFA World Cup in 1974, but it wasn't until the 1986 World Cup that leather was completely phased out.
Modern footballs are made from synthetic leather, typically polyurethane (PU) or polyvinyl chloride (PVC). These materials are water-resistant, durable, and provide consistent performance, ensuring more predictable flight and bounce. They also allow for textured surfaces that enhance grip and control, resulting in footballs that perform better and look more attractive than ever.
The official ball for EURO 2024, known as 'FUSSBALLLIEBE,' is fully synthetic and incorporates Adidas’ ‘Connected Ball Technology’ for the first time. This innovation supports UEFA's video assistant refereeing decision-making process. The ball's textured surface improves aerodynamic performance, maintains its shape perfectly, and is 100% water-resistant. So, if your favorite players miss the target, it's not the technology that's to blame.
Pregis®, a global leader in protective packaging solutions, has advanced the sustainability of its Pregis EverTec™ ma
In today’s market, packaging design is more than just a protective layer for a product—it’s a powerful tool that influences the subconscious mind of consumers. By incorporating neuro-marketing tactics like biomotive triggers, brands can motivate consumers to take action before their conscious minds have even had a chance to respond. Here are five rules to achieve this:
Minimalist designs are increasingly popular, and for good reason. Companies like Apple utilize this principle to effectively communicate their purpose, convey their brand message instantly, and eliminate confusion and friction from the decision-making process. Simplicity allows the essence of the brand to shine through, making a lasting impression with minimal effort.
Standing out on the shelf is crucial in a competitive market. Utilizing distinctive colors and attractive shapes can make your brand immediately recognizable. Nescafe is a prime example of this tactic in action; its enticing design, shape, and color make a delicious statement that stands out among other products.
Engaging consumers emotionally can create a deep connection with your brand. Packaging should tell a story or evoke memories that resonate with consumers. Paperboat excels in this area by tapping into nostalgic psychology with its sleek look, bold fonts, and mischievous content. This approach gives consumers a taste of forgotten stories, creating an emotional bond with the product.
The best packaging designs create a series of memorable visual assets that are consistently found in every piece of marketing communication. Coca-Cola is a master of this, with its agitated red color, dynamic contour wave, iconic bottle shape, and distinct logo typography. These elements are so memorable that they instantly connect consumers with the brand, reinforcing brand identity with every interaction.
Packaging should be designed to be easily recalled, with distinctive elements and colours that stick in the consumer’s mind. Take Amul Butter, for example—the hand-drawn image of the girl in a polka-dotted frock with blue hair and a half ponytail is instantly recognizable. This mascot gives the brand a unique identity that consumers can easily remember and associate with quality and tradition.
By applying these five rules, brands can create packaging that not only protects the product but also engages consumers on a subconscious level, driving brand loyalty and increasing sales. In this era, packaging is a vital aspect of the marketing strategy, influencing consumer behaviour and building lasting brand connections.
Notpla boxes have made their debut at The Kia Oval, marking a significant step in the intersection of sports and sust
WestRock Company has announced plans to construct a new corrugated box plant in Pleasant Prairie, Wisconsin, to meet
Liberty Coca-Cola Beverages, the local Coca-Cola bottler for Philadelphia, New Jersey, and New York City, is partneri
