There are many organizations who believe that packaging design is as important as the brand itself. The product packaging design plays an important role in branding your items in the retail environment. One thing that should be noted is that the ‘catchier’ the design is, the more audiences it will attract. A good packaging will also enable you to differentiate the products from your competitors.

An Ipsos survey found out that 72% of American consumers say their purchasing decision is influenced by the packaging design. Because of this, your company should invest in custom packaging design for a better customer experience. Not only that, those who also received packaging that wasn’t easy to open were a dealbreaker for customers too.

Effective packaging is one of the ways you can stand out from your competition and attract customers. So, if you are selling in a brick-and-mortar environment, your packaging design is the first thing that a prospective customer will see on the shelf. Your customer may make their first impressions about your product and your company based on the way your packaging looks.

With an effective packaging design, you can reinforce your brand identity to connect with your customers.

• It creates a clear impression of your company and products to new customers.

• It reminds your customers about your brand and the products you offer.

How to Make the Perfect Packaging Design

Many research studies have been done on the importance of packaging design, and if there is something they all have found, it is that simplicity sells. What people want, more than anything, is to get the information in a quick and simple way. Though it starts by attracting their attention through the means of elegant and eye-catching packaging, clearly labeling what the product is about is of the utmost importance. Companies want people to buy their products – they do not want people to walk away and buy a competing product merely because the information can be accessed more quickly on their package.

The image and potential of plastics has taken a battering in recent years, but we firmly believe that these materials

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All segments of the supply chain can take advantage of wireless (sensor) technology. Retailers in general merchandise, grocery, apparel and other categories are now piloting RFID programs and reporting improved sales from greater stock availability, cost savings and increased responsiveness, especially in receiving and inventory control operations. Current RFID tags are based on chips containing a memory that can be wirelessly read out to uniquely identify products. As these applications continue to prove their value, labels with additional functionality such as time-temperature, pressure, tilt monitoring and chemical sensing are emerging. This requires low-cost sensor development.

The usage of RFID tags in packaging opens new avenues for greater safety, convenience and quality while moving with a mission to offer necessary information to consumers in the right moment. RFID technology that is set to provide information about drugs is also in the forefront to guide food lovers when they choose food packages. Researchers combined a wireless sensor that can find the spoilage in chopped fresh fruits with a printable RF tag and arranged it underneath the package label. If there is any formation of ethanol in food package, the sensor senses and sends information to consumer which can be accessed through near field communication (NFC) enabled smart phone. The data is sent via a reader, it can also be used from a remote server which stored it digitally, with the help of a smart phone.

Radio-frequency identification (RFID) can help to tackle many problems in the food and beverage industries such as waste in the supply chain, empty shelves, theft, counterfeiting and recall of debased or dangerous product following a bioterrorism incident or outbreak of foodborne disease. It is currently used on or in only a tiny percentage of food or drink packages, but it may be extensively used before the end of the decade.

RFID is a method of data collection that involves automatically identifying objects through low-power radio waves. Data is sent and received with a system consisting of RFID tags, an antenna, an RFID reader, and a transceiver.

As a growing number of customers are utilizing smart packaging and connected products featuring NFC technology, Tapwo

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Mondi Steinfeld in Germany has been certified as CO2 neutral for its manufacturing processes by ClimatePartner, an or

The product, Nesquik all natural powder in a recyclable paper pouch in five ingredients, which it will add to the exi

Gurugram, India, 23 Feb 2021- Packaging Connections has started with a series of webinars during January’2021. After successfully completing the first two on “Packaging Connections A New Start-2021”and “Functional and Qualification test for Prefilled Syringes”. The company is coming up with a new free webinar on an important topic MAP. The company has completed the initial research on “Modified Atmosphere Packaging- What, Why and How?” The webinar will cover the following topics like:

History, What is Map? Why Map? How Map? Where to Map?, Active Packaging, Quality and Testing Requirement, Safety aspects of Map, Map Regulation, Advantages of Map, Disadvantages of Map and lot of topics related to the Map.

Food distribution has undergone two major revolutions in the last century, canning and freezing. These gave consumers easy availability two most type of produce. However, energy crisis, ecological awareness and demand for healthy and fresh food have created a need for technology that allows distribution of fresh produce around the year. It uses minimum processing and little energy and maximize nutrition and flavour. Modified Atmosphere Packaging (MAP) theoretically, offers a possibility of meeting these requirements.

Modified Atmosphere Packaging (MAP) is a packaging system that involves changing the gaseous atmosphere surrounding a food product inside a pack and employing packaging materials and formats with an inside a pack, and employing packaging materials and formats with an appropriate level of gas barrier to maintain the changed atmosphere at an acceptable level for preservation of the food. Modified atmosphere packaging has its benefit of provides longer shelf life with higher quality, produce less waste, more sales opportunities, lesser use of preservatives and last but not least appealing package design. It has few limitations also high complexity, relatively high cost.

This presentation covers the fundamentals of MAP. This webinar unfolds the MAP through our basic questions “why, what, how, where”.

This webinar would also take its audience through many examples that are already implemented. Details of webinar are as follows:

Topic: Modified Atmosphere Packaging- What, Why and How?

Presenter(s): Sandeep Goyal, Founder & CEO Packaging Connections

Venue: Digital world through Gotowebinar platform

Date: 23 February 2021

Time: 2:00pm IST /9:30 am CET

          8:00pm IST/ 3:30pm CET/ 9:30am ET/ 8:30am CT

Link to join: Modified Atmosphere Packaging- What, Why and How? (packagingconnections.com)

PackagingConnections team look forward to meet you virtually.

For more information, write to Packaging Connections at info@packagingconnections.com.

About Packaging Connections Founded in 2005, Sanex started with an online platform as “your destination for anything in packaging”. The company progressed with innovative models of bringing new technologies to world through support to foreign packaging companies. Sanex is a company of packaging professionals who have worked with multinationals for live packaging projects. This is first packaging consulting company to have ISO 9001:2015 certification. Sanex is Indian partner for top German pharma companies and have a wide network of packaging professionals across the globe. Witnessing fast brand recognition and network growth, company has come up with various verticals in packaging. The company has given niche solutions to packaging industry such as packaging brains (job dedicated portal), online packaging material store and packaging books. The newest service is into Packaging Education and the company has launched “The Big Book of Packaging - Science, Art & Technology”. Please find more details on www.packagingconnections.com/about-us.htm

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