The wine market is on the move in terms of consumption, variety of wines offered, and what constitutes suitable packaging. Just a few years ago, there were no serious alternatives to the glass bottle, but the market has changed dramatically. Wine now comes in pouches, pet bottles, bagsinbox, carton packs and metal cans. The increasing possibilities are gaining acceptance with winemakers and consumers. More than ever, packaging choice is a key criterion in positioning a wine to be targetgroupspecific and in line with product requirements.