an unsteady economy continues to yield savvy grocery shoppers motivated by cost however, for the first time, the share of shoppers opting to buy less meat to cut costs equals the share of shoppers using lists, coupons, and other saving measures. that&rsquos according to &ldquothe 2012 power of meat report,&rdquo the seventh in an annual report series exploring consumer perceptions, attitudes, and behaviors around fresh meat and poultry.