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What are pharmaceutical, medical device, and healthcare manufacturers looking for from packaging materialscomponents suppliers &ldquoin a word, innovation,&rdquo says richard adams, head of pack graphic design at glaxosmithkline in raleighdurham, nc. He elaborates, &ldquoinnovative materials and packaging solutions to meet the diversification efforts within our company. The variety of products and requirements of those products coupled with market regulatory constraints forces pharmaceutical packaging to be more creative in a rapidly evolving space.

Lebensbaum, a company based in germany, is a producer of organic tea, coffee, and herbs. It has built its success through puretasting ingredients, social responsibility, and ecological foresight. Introducing packaging materials based on renewable resources is part of the company&rsquos sustainability strategy. One such example is the company&rsquos recent decision to use compostable cellulosebased natureflex&trade nvr material from innovia films.

tucked away in the hills above verona, italy, is a familyowned commercial bakery called forno bonomi that dates back to 1850. ladyfingers, the eggbased sweet biscuits that are the foundation of that eversopopular desert known as tiramisu, are one of bonomi&rsquos specialties. and while the ingredients used to produce these delicacies today haven&rsquot changed a whole lot since the 1850s, the highspeed packaging systems recently installed by renato bonomi and his two brothers could hardly have been imagined by their 19th century ancestors.

A clean and understated package design with blocks of bold, bright colors and fresh ingredient imagery help yardley london&rsquos new affordable bath and shower collection attract &ldquoa younger audience, looking for greater scent and benefit cues, as well as products with a sustainable mission.&rdquo that&rsquos according to deidre williams, director of marketing, skin care, for yardley parent company lornamead, inc. Williams explains that the new line, launched last may, was conceived to build on the growing popularity in the u.s. Of yardley&rsquos bath soaps.

A durable, lightweight plastic that came of age in the late &lsquo70s and early &lsquo80s to contain carbonate soft drinks, traditional petroleumbased pet contains monoethylene glycol, or meg, which accounts for up to 30 percent by weight of a container. The remaining 70 percent of the total mass is purified terephthalic acid, or pta. &ldquoour packaging innovation teams are working on technology to develop pta from plants,&rdquo said cocacola last year about its efforts.

As a technical resource in a design firm that focuses on helping clients develop marketchanging packaging for their products, i believe that it&rsquos important to do what we can to design sustainability into a package early on in the process. This is a far more effective approach than trying to quickly add on a sustainability bandaid fix once the product or the package is halfway through design.

From january through june 2012, greener package readers exhibited a strong interest in learning about the newest packaging innovations introduced by category leaders such as the cocacola co., at&t, procter & gamble, and unilever&mdashespecially in the area of dropin bioplastics. Also of interest were emerging topics such as extended producer responsibility and the connection between food waste and sustainable packaging, as these top10 mostread articles from the first half of 2012 show. 10.

Demand for pouches in the u.s. Is projected to increase 5.1 annually to 8.8 billion in 2016, according to pouches, a new study from the freedonia group, inc. Freedonia reports, &ldquounit demand is expected to expand 3 percent yearly to 90 billion. Burgeoning consumer acceptance of pouches as an alternative to rigid containers will buoy demand, as will such advantages as superior aesthetic appeal, portability, light weight, reduced material use, and significantly lower shipping costs than rigid containers.

Sign the &ldquowall of thanks&rdquo page or &ldquolike&rdquo the wounded warriors page and the makers of brawny® paper towels will donate 1 to the wounded warriors project&trade wwp. As of july 19, upwards of 281,000 were donated to &ldquohelp us support our nation&rsquos heroes and their families,&rdquo says the web site. Brawny packaging is also part of georgiapacific&rsquos effort to support these veterans and their families.