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Open Innovations

04 Dec 2009
admin

This report sets out to answer the question &39i want to implement open innovation where should i start and what should i do it provides an overview of existing approaches to oi and outlines how a company can start to implement a strategy to match the organisation&39s neds.

Keep That Baby Swaddled

03 Dec 2009
admin

So you&rsquove got a new baby, right what are you going to do i don&rsquot know you might be in trouble but you&rsquove got to buckle down. You&rsquore a parent now. You&rsquod better put that child in a buggy. You&rsquod better put that baby in the &ldquosmart baby case.&rdquo it&rsquos kind of like a matrix robot nanny pod sort of thing.

Colgate Palmolive Merger With Reckitt Benckiser

20 Nov 2009
admin

Colgate palmolive targets emerging markets new york colgate palmolive, the household goods giant, is heightening its focus on several key emerging markets, which it expects to be among the main drivers of growth over the course of next year. The company has predicted that its global volume sales will post an uptick in the 4 to 7 range during 2010, with a number of rapidlydeveloping nations acting as central contributors to this trend.

Umbrella Branding

17 Nov 2009
admin

London major advertisers including unilever, heinz and sony are all placing an increased emphasis on umbrella branding as part of their communications strategies, as they seek to emphasize values going beyond individual products or services. Heinz, the food manufacturer, has recently launched a £5 million 8.3m &euro5.6m marketing campaign in the uk based around the tagline "it has to be heinz", with its ads featuring a number of its goods.

Pepsico starts project of natural juice manufacture in belarus.

17 Nov 2009
admin

Pepsico is going to begin licensed production of &ldquoprivet&rdquo juices in belarus. The brand will make the juice in grodno through odl &ldquofirma&rdquo abc&rdquo in compliance with all international quality requirements. At the first stage all the drinks will be made of the belarusian products fruit, vegetables and berries, and the greater part of the produced juice will be sold at the local market.

Brand A Package

16 Nov 2009
admin

A brand is a package too from boxes to racecars, the brands drive both. By joann r. Hines, chief people packager all the papers on ids have a story to tell. It&rsquos great that you are here and educating yourself and becoming more updated on the latest in packaging technology. Now what are you going to do with that increased knowledge this document is about that. How to translate knowledge and learning into building a &ldquobranding package.&rdquoa brand is a package too from boxes to racecars, the brands drive both. By joann r.