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Innovation In Fast Moving World

06 Nov 2009
admin

The pace of innovation is accelerating. The speed and complexity of operational change associated with innovation is the distinguishing characteristic of 21st century manufacturing. Coupled with globalization, increasing competitive pressures, growing customer demands and increased regulatory scrutiny, the innovative manufacturer is faced with a growing challenge of realizing profit from innovation. The dilemma is clear. &bull innovation is accelerating. &bull innovation induces variability. &bull variability reduces efficiency and increases cost.

Inhouse Printing Of Corrugated Boxes

02 Nov 2009
admin

Considering an inhouse printing strategy for corrugated shipping containers today&rsquos large character ink jet printers feature higher print quality, selfmaintenance by tim o&rsquorourke product manager, secondary packaging videojet technologies inc. North american product manufacturers and contract packagers are always looking for ways to reduce cost and maximize time and space economy.

Charitable Innovation

16 Oct 2009
admin

The operational model for charities in this country is an ideal candidate for disruptive innovation. It strikes me as odd that charities, the organizations that really have the least to spend on marketing, spend such inordinate amounts of money and time on marketing to raise money. Does spending lots of money on fundraising actually work let&39s stop for a moment and look at how aip defines acceptable charity performance spending 60 or more of a charity&39s budget on programs, and spending 35 or less to raise 100 in public support

Conversational Marketing

05 Oct 2009
admin

What is conversational marketing conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations are ongoing and evolving and require both sides to participate.

Voice Of Customer

25 Sep 2009
admin

Before the industrial revolution, most businesses in the united states were sole proprietorships or small family run businesses. In those days, every member of the business was in direct contact with the customers and had the opportunity to passively or actively hear the voice of the customer. The voice of the customer tells us what about our product or service that customers find valuable, and what they find annoying or useless.

Plastic Packaging Hostility

11 Sep 2009
admin

It&39s time for a new approach to combat misguided hostility towards plastic packaging. However sound and polite manufacturers&39 arguments, the other side has the benefit of assuming the moral authority on the issue. That&39s very hard to counter, despite good common sense reasoning. It means you&39re always stuck on defense.