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interactive packaging

Nerds packaging unlocks candy-themed Dungeons & Dragons adventure

Profile picture for user GraniaJain
Grania Jain
September
01
/ 2021

Starting in September, specially marked versions of Nerds Gummy Clusters and Rainbow Nerds Theater Boxes will come with a receipt that can be uploaded to nerdscandy.com/dnd. On the site, visitors can start an exclusive "Restoring Harmony" campaign that includes a PDF adventure and character sheets based on the Ferrera-owned candy's mascots.

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  • interactive packaging
  • marketing
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