Spanish beverage company Estrella Damm has partnered with US-based packaging solution provider Graphic Packaging International (GPI) to introduce paperboard alternatives for its multipacks.
The beer company has launched a rounded-corner pack designed and developed by GPI. Formats for 6, 12 and 24-packs have so far been launched.
The packaging wraps tightly around the cans, protecting them from damage at all points in the supply chain.
This move is expected to save 99t of plastic a year.