April 2015

&nbspinternational brand design agency bluemarlin has created a new visual identity for portugal and angola&rsquos famous soft drink brand, sumol.the design focuses around a letter &ldquos&rdquo which is created by an explosive slice of fruit. according to designers, this injects excitement while conveying the experience of drinking the product.&nbspthe kaleidoscope illustrations of fruit highlight the product&rsquos unique attribute of containing real fruit pieces.

great advertising doesn&rsquot just stop with tvs and billboards. the best advertising is on the product itself &ndash grabbing your attention when you&rsquore near the supermarket shelves. the packaging of a product can make or break the sale, and a nicely, thoughtfully designed label can result in that product being chosen over a competitor.designing product packaging that&rsquos intelligent, witty and grabs attention &ndash without being too noisy or loud &ndash is a subtle art, and one that takes a lot of creative thinking, time and care.

&nbspcookie packaging&nbsptequila gun packagingthis liquor gun looks very&nbspsimilar&nbspto .45 but instead of bullets it&rsquos loaded with 200 ml of genuine mexican&nbsptequil.kleenex packagingperfect slice of summer tissue boxes designed by hiroko sanders.yarn packagingcreative packaging designed to promote rellana hair&nbsprange&nbspof yarn.laundry detergent boxwashing&nbspmachine&nbspinspired laundry detergent packaging from south korea.&nbspskinny jeans&nbsppackagingmemorable packaging designed to promote lee skinny jeans.spaghetti pack

packaging design has the primary goal to attract customers&rsquo attention. for this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. an effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf. here are cool and expressive product packaging designs. you can see these latest attention done by marketing agencies. we have also tried to present creative and unusual ideas which you could use for your projects.

july 11 by awwwardsteam in design &amp illustrationthe paradoxical situation of appreciating the packaging more than the product itselfpackaging has long been more than a simple container or wrapper for a product that protects it, facilitates handling and details its features and specifications. packaging is also used to sell its contents. design, both structural and graphic, has become ever more relevant as competition has increased so much so that we often find ourselves in the paradoxical situation of appreciating the packaging more than the product itself.

swedish label acne jeans puts as much effort into packaging as the products they offer. the studio, the creative process and the products themselves are all sources of inspiration to the packaging and communication of acne jeans. some packaging items even share the same buttons, laces or textiles with the clothes they are supposed to carry.more images after the jump.&nbsp&nbsp&nbsp&nbspacne creativeshare on pocket&nbsp&nbsp&nbsp&nbsp&nbsp

this post showcases the most unusual and creative&nbsppackaging designs.&nbsppeelable bottlescreative bottles with fruit inspired textures were made for the launch of new flavors of smirnoff caipiroska. linknobilin pills packagingclever packaging shows how the product works every pill targets heavy food in your stomach. linkin your stomach. linkkleenex packagingperfect slice of summer tissue boxes designed by hiroko sanders. linkblood bag energy drinkfruit punch energy drink comes in a transfusionstyle blood bag.

semo packaging has developed a new fresh&39closure reclosable monomaterial solution for food packaging.

cocacola enterprises cce has begun operating a new &pound16.6m highspeed canning line at its sidcup site.it will increase onsite production from 57,600 cans per hour cph to 110,000cph.the new highspeed line is cce&rsquos only multiformatted line in great britain designed to produce both the 150ml mini cans and 250ml slim line cans &ndash resulting in a 330 tonne co2 saving due to more efficient line design.the soft drinks giant said the new line would also bring a 20 reduction in water usage as a result of new air powered can rinsers, which have replaced the water rinsers along

creative packaging design mostly people judge the quality of product with its unique packaging. in this post we present excellent examples of beautiful, attractive and creative packaging design. that is why it is important to have custom boxes for shipping, sellers and customers should be enticed by your packaging. effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest.