This Halloween, Chobani is taking consumers trick or treating — virtually — with the help of interactive packaging for Chobani Flip Greek yogurt. A Quick Response (QR) code on the secondary packaging gives consumers access to the augmented reality (AR) Halloween experience, which offers physical and digital treats.
The code is printed on paperboard overwraps for Chobani Flip four-packs. The special-edition overwraps are also printed with Halloween imagery. But the real chills and thrills start when consumers use their mobile phone to scan the QR code.