International packaging design company, burgopak has won the 2010 american package design award for their sony eyepet promotional pack. The houseshaped paperboard structure features a hinged &ldquoroof&rdquo that, when opened, presents the game&rsquos contents and actuates a popup of the eyepet character. The awardwinning design encourages engagement between pack and user while complementing the interactive nature of sony&rsquos new ps3 augmented reality game. This is the second consecutive year that burgopak has won the american package design award.