The Leeds-based thermoformer will exclusively produce GravityTray – a plastic tray that uses gravity rather than abso

• New globally available cationic UV curing release system offers excellent coating performance
• Latest rel

VariOne is designed to immediately generate and print unique creative designs, based on an image or on vector graphic

India’s ethnic snack-food giant Haldiram’s Nagpur has opened its own manufacturing facility for long shelf-life dairy

While creating a product to sell, proof of concept of the use of the product is just the first step. Once the product itself is ready, the next step is to get it to the customers, efficiently. For FMCG products or any product that is sold off the shelf, the shelf impact is something that needs to be studied well.

Shelf impact is the assessment of a package’s ability to sell itself in a competitive market. It takes into observation the behavior of various buyers to measure how customers identify the product they need and how they choose from the numerous options of brands available.

In this blog, we will discuss how packaging design can be improved to have a powerful shelf impact.

While the most impactful way of getting customers to pick your product off the shelf is to test the market for various designs and trust the numbers (in sales), there are some measures that can be taken in advance to improve your chances of a higher impact.

First, know your audience.

Defining who the target audience and buyers of your product are and making note of their common values, general behaviors and preferences can help in creating a design that will catch the eye and appeal to the customers.

For example, if your target audience is buyers who care about sustainability, packaging made out of sustainable materials will have an upper hand over another packaging. In this case, the buyers’ emotions associated with sustainability will play a much stronger role than the visual impact of the packaging design.

Next, ensure the packaging clearly and boldly communicates what makes the product inside stand out.

Features such are high nutritional value, exceptional durability, high quality should be either represented by the visuals on the packaging or should be stated in words to bring awareness to the shoppers.

 Lastly, curiosity really pulls out those credit cards from the wallet.

Innovative design that has not been seen before can push a shopper to buy something they were not even looking for. And while such a buy does not ensure a recurring customer, it definitely exposes your product to a wider audience.

Working with software firm Provenance.org, they said the guide enabled people to enter a postcode in the online route

This ever-expanding ecological crisis caught the attention of 33-year-old Montrealer Mishel Wong.

“Cristal Renew and Eastman's innovative molecular recycling technologies will play a crucial role in helping us achie

The Canadian branch of multinational retailer Walmart has pledged to remove single-use plastic shopping bags across i

The recycled plastic will be obtained after processing the plastic material present in waste derived from consumer pa

What is RFID?

Radio Frequency Identification Device (“RFID”) is a technology that uses radio-frequency waves to transfer data between a reader and a movable item to identify, categorize and track.

How does it work?

An RFID Tag Consists of:

• An antenna that detects radio waves and responds with signals
• A chip that stores and manipulates data

RFID Reader kit consists of:

• Radio circuitry (RFID Antenna) for generation and detection of radio waves
• Computational device for basic processing and filtering of signals
• Software library deployed on a PC interacting with Reader device

An RFID recognizes frequencies ranging from 125KHz (LF) to 915MHz (UHF). The reader emits a radio signal that activates the tag and reads and writes data to it. As products are shipped, received, or stored, the information can be read and received by the reader.

What are the advantages of RFID?

• RFID is fast, reliable, and does not require physical sight or contact between the reader/scanner and the tagged item.
• The process of utilizing RFID allows a company to improve its business processes, such as inventory management and supply chain management, through reduced labor costs, errors, and handling costs. With more timely and accurate answers to inventory control, companies can run much more efficient forecasting, production, and distribution operations. It allows companies to know exactly where their inventory is, how much of it is on hand, and when to re-order or supply.
• Unlike other methods of automatic identification (auto-ID) where items must be physically separated or read individually, numerous RFID smart label transponders can be read simultaneously – identifying multiple labels, containers, or items all at the same time as they pass a reading location or are read with a handheld scanner.

What are the types of tags?

There are two basic types of tags:

Active

• Tag transmits radio signal
• Battery powered memory, radio & circuitry
• High Read Range (750 feet)

Passive

• Tag reflects radio signal from the reader
• Reader powered
• Shorter Read Range (4 inches - 20 feet)

Tags can also be read-only or rewritable.

What are the types of RFID readers?

• A handheld reader
• A long-range reader
• A wrist-watch reader

What are some applications of RFID?

• Badges/Smart keys

Grant or deny access

• Agriculture

Livestock Tracking

• Toll roads

Tracking and charging

•  Asset Management
•  Maintenance

Aircraft – Intelligent Toolbox

Equipment – Record database on Tag

•  Supply Chain Management

Inventory control

Logistics

To learn more about RFID and its associated technology, Full presentation on Radio-frequency identification (RFID) is now available on demand.. 

Scotch & Soda will integrate Tipa bioplastic bags into its supply chain, stepping away from conventional plastic

The National Institute of Technology (NIT) Andhra Pradesh’s researchers have developed nanoparticles-powered food pac

Alto Packaging’s plant in Albany, New Zealand, now processes 100 percent washed postconsumer flakes into 100 percent

Unlike existing materials used for such purpose like plastics and aluminum, Melodea sources its barrier coating mater

Part of the German manufacturer of Nivea’s Nivea Men deodorants and most of the Nivea Men shaving gels will be availa

Alaa Alaizoki, who is studying for an engineering doctorate, has created a meat tray without a separate piece of abso

Australia has given the world some industry-leading packaging companies. These companies have been global providers and innovators. Following is a list of some of the companies founded in Australia with an international presence.

1. AMCOR LIMITED

Headquartered in Zurich, Switzerland, Amcor is originally an Australian company with a secondary headquarter in Melbourne, Australia. It is known for developing and supplying flexible and rigid packaging not only for the pharmaceutical industry but also for the food, beverage, and home care industries. It specializes in cartons and closures and aims to make all its products recyclable or reusable by 2025. It currently runs operations in more than 40 countries and continues to grow.

2.  ORORA LIMITED

Headquartered in Hawthorn, Australia, Orora provides sustainable packaging solutions for the food, beverage, health care, technology, automotive and retail industries. Its extensive product range includes bottles and cans, boxes and cartons, recycled paper, closures and caps, rigid packaging, flexible packaging, and other packaging materials and supplies. Orora has branches across 7 countries, 55 solution centers, and 19 manufacturing plants.

3. PACT GROUP HOLDINGS LIMITED

Pact Group is headquartered in Richmond, Australia with the largest manufacturing scale of rigid packaging products in all of Australia. It designs and manufactures packaging for dairy, beverages, fresh and processed food, and of course, health care sectors. Pact emphasizes sustainable practices and processes its own local recycled material. 

4. ROYAL WOLF HOLDINGS LIMITED

Royal Wolf Holdings is currently the largest container provider in both Australia and New Zealand. It provides shipping containers for sale and hire of new, 2nd hand – used and modified storage and shipping containers. The containers can come in different sizes, can be customized and modified according to use.

5. PRO-PAC PACKAGING LIMITED

Pro-Pac is headquartered in Victoria, Australia with distribution networks in Australia, New Zealand, and Canada. Its products range from flexible films, cartons, industrial and protective packaging, plastic bottles, lids and closures.

Valco Melton’s ClearVision division has developed and introduced GapChek, a patented corrugated vision system technol

The recyclable packaging will be used on all of OBI’s domestic canned salmon brands and export products, the company