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The packs, which will launch in midmay, are the result of a yearlong project in which a number of upandcoming designers were considered. Nicola de main was chosen, the agency said, for her &ldquodistinctive graphic prints and signature quirky, feminine designs&rdquo. She is also reported to be a nivea soft fan herself. Kellie chapple, client services director at bulletproof said &ldquoinitially

The new pack will be available in stores from march. Grolsch global brand director ronald van amerongen said &ldquogrolsch has a rich heritage and we believe the new packaging shows off the brand&rsquos story of quality, attention to detail and pride in standing out from the crowd. In addition, we want to revitalise grolsch to increase standout on the beer shelf.&rdquo the new packaging highlights the modernised brand badge and a more robust, dynamic and fresh look, according to cartils

The london agency has designed a new logotype in a bid to make the brand more relevant to today&rsquos children. Ed hayes, bloom planning director, said &ldquowe knew that nowadays kids don&rsquot get as excited about cowboys and indians as their parents&rsquo generation. &ldquoso for the new design we created a rough and tumble landscape to evoke the brand&rsquos spirit of exploration and adventure.&rdquo simon king, head of childrens and lyons marketing at the brand owner burton&rsquos biscuit company, said &ldquobloom quickly got to the heart of the wa

Marketing agency sunny thinking has designed the pack as part of the brand&rsquos &lsquogreat british summer of soreen&rsquo marketing campaign, which has been devised to coincide with the queen&rsquos jubilee, the london olympics and euro 2012. The pack is designed to combine what the brand describes as its &ldquosquidgy&rdquo personality with the union jack to showcase soreen as an authentic british brand.

The new pack is designed to overcome the perception that lower fat products taste less good than their fullfat versions. A statement on the pack from the agency said that the brief called for &ldquoinstant shelf appeal&rdquo for a brand that is &ldquoheavily reliant on the packaging to deliver its &lsquobesttasting 0 yoghurt&rsquo message&rdquo. While blindtesting of the product showed good results, the new design also had to overcome the perception of the previous pack and product as &ldquobland, &lsquomumsy&rsquo and unappetising&rdquo, the agency s

The cheltenhambased consultancy said it selected the name yamas, which means &lsquocheers&rsquo, or &lsquoto our good health&rsquo and has aimed to &lsquocapture the sunshine and spirit of greece&rsquo through mosaic lettering and bright colours on a white background. The packaging also uses the herculanum typeface as well as photography of the cheeses. The design also includes the product name in the distinctive colourful &lsquoherculanum&rsquo font together with a descriptor of the cheese, its flavours, textures and suggested uses. Colin mechan, executive c

The pressed and squeezed juice firm has launched its new range in sig combibloc&rsquos combiblocmidi 1000ml carton pack. According to sig combibloc, the firm&rsquos secure and easy to open combiswift closure, provides the user with drip free pouring and is fully resealable for both vertical and horizontal storage. The firm also said that its aseptic carton packs ensure the end consumer experiences the &ldquofull nutrition and taste of the juices&rdquo.

Red, emerald green, champagne, hot pink, lilac, deep purple and bronze join chevler&rsquos traditional gold and silver foil baking cases. Chevler sales and marketing director mike wescomb said &ldquothere is no let up in the innovation being shown by both bakers and ingredient manufacturers in the cupcake and muffin markets. &ldquothey are constantly introducing new flavours and toppings as customers constantly look for something a bit different and adventurous. &ldquothat&rsquos where chevler comes in

The design for kallo&rsquos corn and rice snacks compliments kallo&rsquos new brand positioning that kallo provides simple natural pleasurable food for people who want to enjoy life and eat well. The designs follow pearlfisher&rsquos new brand identity and packaging design for kallo that debuted in october 2011. The design uses shapes to stylishly interpret the products and the nutritional information is displayed clearly on the pack.