AB InBev has introduced a seven-bottle packaging format for Corona Cero, positioning the alcohol-free beer around the idea of a bottle for each day of the week.
The brewer worked with Smurfit Westrock and branding agency JKR on the project, which was developed through Smurfit Westrock’s Design2Market process, allowing the teams to move from concept to prototype and refinement quickly enough for a global launch.
The new “7 Days, 7 Moments” presentation is built on paper-based packaging and is intended to combine consumer appeal with easier scalability.
