Independent branding studio Derek&Eric has unveiled a new identity for The Glorious Mess, a new dessert brand created with British meringue makers Flower & White.
While the Eton Mess is one of Britain’s most iconic desserts, it features competing tales of its origins.
The new brand is built around the accidental moment that gave Eton Mess its name, celebrating the glorious collision of broken meringue, fruit and cream through a playful visual identity full of colour, character and indulgence.
