ICONIC Scottish soft drinks brand Irn-Bru has unveiled a major new brand revamp in time for its 125th anniversary year in 2026.

Complete with a new look and updated names, the new Irn-Bru range will begin to roll out across December 2025 and will highlight the brand’s distinctive design assets, namely its iconic strongman insignia, the ‘Made in Scotland From Girders’ strapline and – of course – it’s unmistakable orange colour.

Bhaskar Ch on April 04, 2026

• Name: Serge Smit

• Designation: CEO

• Organization: Oxipack

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