The challenge: functionality, sustainability and all-important “wow” factor
In a conversation with Miłosz Pytel – Production Manager at Polana Bikes, three key issues emerged that drove the search for a new packaging concept:
“When we deal with a premium brand, the unboxing experience is extremely important. The first impression when the bike comes out of the box should cause a ‘wow’ effect,” explains Miłosz Pytel.

