Limited-edition packaging can help brands create stronger consumer engagement and test new ideas, but it can also increase production, inventory and supply chain complexity. This article explores how brands can balance creative packaging with operational efficiency by using flexible packaging systems that support both innovation and long-term consistency.
A new technical guide examines carton failure points, load direction and the role of reinforced tape in long-distance shipping
A carton can leave the packing line looking perfectly secure and still arrive with an opened seam, torn corner or distorted sidewall. Export shipments add repeated handling, warehouse stacking, forklift movement, vehicle acceleration and braking, and long periods of compression that are difficult to reproduce at the packing station.
America's No. 1 cake mix brand takes its vibrant new design from the baking aisle to the runway with The Betty Ate Collection, a limited-edition bag drop inspired by the brand's refresh.
Betty Crocker, America's No. 1 cake mix* brand, is serving more than cake this season. Enter the Bettier Than Ever™ era, marked by bold new packaging and The Betty Ate Collection — a trio of limited-edition cake-slice handbags directly inspired by the beloved brand’s updated aesthetic and most iconic cake mix flavors.
The Beauty Business Unit of the French plastic packaging manufacturer has partnered with Yom Beauty to develop the packaging for its new LipSafe-certified lip care range. The young brand ensures that all its ingredients are both cosmetic- and food-grade, and microplastic-free, making the products safe in the event of accidental ingestion.
For the launch, FaiveleyTech has produced a lid and spatula made of bio-based Sulapac Solid material.
Aptar Active Material Science, part of AptarGroup, Inc., has announced the first commercial use of its Activ-Film™ technology in a capsule-based dry powder inhalation (DPI) drug product, marking a new application for its active material science platform.
The launch represents Aptar's first commercialization of Activ-Film™ technology for a dry powder inhalation system, expanding its use beyond previous applications in FDA-approved oral solid dosage drugs, implants and diagnostic products.
Amcor, a global leader in developing and producing responsible packaging solutions, has partnered with Tiptree, the preserves and spreads brand owned by Wilkin & Sons, to deliver certified 30% post-consumer recycled (PCR) films for Tiptree’s shrink films and pallet stretch wrap, helping the brand prepare for upcoming UK Plastic Packaging Tax (PPT) changes while maintaining logistics packaging performance.
Ahlstrom, a global leader in fiber-based specialty materials, today announced the commercial release of Grease-Gard® PLUS and Grease-Gard® PRO, two new products of the Grease-Gard® family designed to expand the offering of high-performance grease-resistant papers for the North American quick service restaurant (QSR) and food service market.
In partnership with Clean Beauty Collective, these Home and Hair & Body mists’ scents are echoed in their packaging.
Clean Beauty Collective has been a defining force in modern fragrance since 2003.
In 2017, JMD was brought on as long-term creative partners to lead a comprehensive aesthetic evolution.
JMD has helped reimagine the master brand and its key franchises, including Clean Classic, Clean Reserve, and Clean Avant Garden, while preserving the integrity of the brand’s core DNA.
Two new California wines have been launched in Frugalpac’s paper-based Frugal Bottle, marking another step in the growing adoption of alternative packaging formats within the US wine industry.
