Inclusive Design in Packaging: Why Easy-to-Open, Easy-to-Read Packs Win
Before a product can impress anyone, it has to be opened. In a Design Age Institute survey of 2,000 people aged 55 to 104, more than 60% said opening packaging is a big stress factor at home.2 Inclusive design in packaging tackles that problem: it means creating packs that the widest range of people can see, understand, open and reseal, whatever their age, dexterity or eyesight.