Packaging is getting smarter. And the next big change may not be another material, coating or printing technology—it could be data.
For years, the packaging industry has focused on making packaging lighter, stronger, safer and more recyclable.
Now another transformation is taking shape.
What if packaging could tell us exactly what it is, where its materials came from, how it should be recycled and what happens to it after use?
That is the idea behind the Digital Product Passport (DPP).