Smurfit Westrock is redefining the way beverage multipacks are bundled with the launch of EnduraGrip®, a versatile, paperboard-based bottle handle carrier designed to eliminate traditional plastic clips and elevate both performance and sustainability in packaging. smurfitwestrock.com
Innovative and recyclable packaging
Tap Tubes LLC, an Alaska-based company, is redefining cannabis packaging by launching an innovative solution focused on environmental responsibility and operational efficiency. The company’s product line, which includes the biodegradable Tap Tubes and a custom-engineered automatic labeling machine, aims to disrupt wasteful practices and support a circular economy in the cannabis industry.
The Coca-Cola Company’s official bottler in Sicily, Sibeg Srl has installed a new 18,000-bph complete-aseptic PET line at its Catania site, selecting Sidel as the single-source supplier for the packaging line. The investment is designed to pull “sensitive” beverages back from co-packers, expand the plant’s product mix, and support sustainability targets that include zero Scope 1 and Scope 2 emissions by 2030 and full carbon neutrality by 2032.
The Netherlands had the highest circularity rate last year, and Romania the lowest, according to the data.
Fantom Flowers is redefining floral branding with a packaging system that is as bold and provocative as the brand itself. Recently featured by The Dieline, the new packaging design embraces darkness, danger, and desire—proving that flowers don’t always have to be soft, pastel, or predictable.
New Zealand wine brand Villa Maria has unveiled a new bottle and label design as part of its commitment to being more sustainable.
The new branding will launch across the firm’s Private Bin and Cellar Selection ranges just in time for the festive trading period. In 2026, the refreshed look will be expanded to Villa Maria’s Reserve range.
It was developed in partnership with Design Bridge and was tested with consumer research across key markets.
For more than a century, JELL-O® molds have been a colorful staple on America’s holiday tables. This Thanksgiving, the iconic brand is shaking things up—quite literally—with a playful new twist on the most polarizing side dishes of the season.
Introducing the limited-edition JELL-O® “No Thanks” Thanksgiving Molds, transforming Brussels sprouts, cranberry sauce, and pecan pie into vibrant, jiggly creations that are impossible to ignore—and much harder to refuse.
The Holy Carp! packaging is made of bagasse pulp, a fibrous by-product of sugar production, and was designed to be used by the same restaurants that may have once offered the plastic packets with their takeaway sushi.
Just like with the plastic packaging, Holy Carp! can be used as a dropper, allowing diners to squeeze the fish's "belly" to squirt small amounts of soy sauce on their food.
The challenge: functionality, sustainability and all-important “wow” factor
In a conversation with Miłosz Pytel – Production Manager at Polana Bikes, three key issues emerged that drove the search for a new packaging concept:
“When we deal with a premium brand, the unboxing experience is extremely important. The first impression when the bike comes out of the box should cause a ‘wow’ effect,” explains Miłosz Pytel.