Greiner Packaging and OMG Bubble Tea have collaborated to bring a fully ready‑to‑drink, retail‑ready bubble tea format to market, adapting Greiner’s K3 cup technology to meet the brand’s production, shelf‑life and consumer‑experience requirements.

OMG Bubble Tea, which has been expanding rapidly across Europe and the US, needed a packaging format that could support fast scaling while preserving the playful, premium identity of the category.

L’Oréal-owned Aesop has redesigned its fragrance bottles for the first time in 20 years, introducing the new packaging alongside the launch of its latest fragrance, Unforseen Aer.

Mondelēz, PepsiCo and pladis join a Belgium-wide trial testing digital watermarks to improve sorting and support food-grade flexible packaging recycling.

Mondelēz International, PepsiCo and pladis are taking part in a Belgium-wide trial assessing whether invisible digital watermarks could improve the sorting of flexible food packaging and support greater use of recycled material in food-contact applications.

Allied Blenders and Distillers Limited (ABD), a leading name in the Indian spirits industry, has unveiled a rejuvenated look for Officer's Choice Blue, one of its flagship whisky brands. The announcement marks a significant step in ABD's efforts to enhance consumer engagement through innovative packaging.