In a world where sustainability is no longer a choice but a responsibility, LEGO is building something big — not just with bricks, but with purpose. The beloved toymaker is phasing out single-use plastic bags inside its boxes and replacing them with paper-based alternatives, a key step in its long-term commitment to environmental stewardship. But while the move may seem simple on the surface, the shift from plastic to paper is more than just a packaging change — it’s a complex engineering and brand challenge that LEGO is tackling brick by brick.
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