Li Kou was developed to overcome the common frustrations associated with serving wet pet food from aluminium cans. These include broken pull rings, sharp edges, and food residue left inside the packaging.
The format comprises a polypropylene cup body, top lidding film, and bottom seal film. Described as the format’s ‘key differentiator’, this bottom seal allows consumers to peel, invert, tear and lift the entire meal into a bowl, with no extra scooping or scraping required.
