Pantone's collaboration with Lionsgate illustrates how carefully selected colors communicate identity, emotion, and meaning — principles that extend to label and packaging design.
What do The Hunger Games and label printing have in common? More than you might think, particularly when it comes to the power of color.
Ahead of the November 20 theatrical release of The Hunger Games: Sunrise on the Reaping, Lionsgate has partnered with Pantone to introduce The Palette of Panem, a project exploring how color was used to establish the visual identities of the film’s 12 districts.