The brand is worth over £44m and found in more than 2.2 million UK households.
Kids’ fruit snacking brand, Bear, has undergone a refresh.
The revamped packaging delivers a more distinctive, harmonised look across the fixture, with a modernised logo and stronger branding to boost in-store visibility and make the range quicker to spot and shop. Packaging updates include new real fruit imagery as well as clear on-pack health messaging.