Every year, millions of shoppers wait for the moment the countdown hits zero. Amazon Prime Day. Flipkart Big Billion Days. Flash sales, limited-time offers, two-day deals. Within hours, hundreds of millions of orders are placed. What follows is a packaging reckoning the industry rarely talks about.
E-commerce packaging waste is one of the fastest-growing environmental challenges in the consumer goods sector. And high-volume sales events sit at the epicentre of it.