Design agency Thirst has partnered with iconic Scottish lager Tennent’s, repositioning the brand visual identity for a new generation.

Tasked with refreshing the core brand identity, the challenge was clear: while Tennent’s remained a national icon, it was no longer moving with the times.

Among younger drinkers in particular, the brand risked being seen as familiar but not fresh and more associated with tradition than progression.

The redesign amplified Tennent’s most recognisable asset, the red ‘T’ – giving it greater scale, depth and confidence.

• Metsä Board opens a new packaging design studio in Milan, Italy, on 2 July to accelerate packaging development with customers, especially in its key European markets.
• The new studio enables earlier and closer collaboration between Metsä Board and its customers, allowing joint testing and refinement to bring real-world-ready packaging solutions faster.
• By combining Metsä Board’s premium fresh fibre-based materials, design expertise and data-driven insights, the studio helps brands meet increasing sustainability, performance and regulatory requirements.

Packag

A coalition representing Europe’s reusable transport packaging (RTP) industry is urging policymakers to give reuse a more prominent role in the European Union’s upcoming Circular Economy Act (CEA), arguing that reusable pallets, crates, trays and containers already deliver measurable economic, environmental and supply chain benefits that deserve greater recognition in future legislation.

PPWR vs. Circular Economy Act

In a major step toward sustainable packaging innovation, Tetra Pak, in collaboration with Sterilgarda Alimenti, has unveiled the ind

ThermoLam operates with zero VOC (volatile organic compounds) emissions, providing a cleaner alternative to traditional lamination technologies.

Print finishing equipment manufacturer A B Graphic International (ABG) has launched ThermoLam, a next-generation thermal laminator designed to deliver faster production, greater agility and improved sustainability for flexible packaging manufacturers.

BW Packaging, Barry-Wehmiller's packaging machinery business, has expanded the application of its Hayssen X850multi-

Schreiner MediPharm, a leading developer and manufacturer of innovative functional labels for the healthcare industry, has been honored wi