Klöckner Pentaplast (kp), a global leader in rigid and flexible packaging and specialty film solutions, has expanded its kp Infinity® portfolio with the launch of a new fruit tray range designed specifically for packed fresh fruit.

Building on the success of kp Infinity® in food-to-go packaging, the new range introduces dedicated tray formats for fresh fruit, bringing the proven benefits of lightweight, durable and fully recyclable mono-material packaging to the fresh produce market.

The company's full portfolio – including Kellogg's Froot Loops and Kellogg's Apple Jacks – will be made with only natural colors, one year ahead of initial schedule

The Association of Plastic Recyclers (APR) today announced the launch of the APR Design® Assessment Tool powered by Recyda, a new digital platform that helps companies quickly and accurately assess the technical recyclability of plastic packaging and packaging portfolios. Early access is now available exclusively to APR members, with public availability expected in late September.

A new process could turn unsorted plastic waste into clean hydrogen while locking away most of its carbon.

Plastic is found throughout modern life, from water bottles and shopping bags to vehicle dashboards. Once these products are thrown away, however, they become extremely difficult to recycle. Conventional recycling often requires workers or machines to separate plastics by type, adding expense and complexity to the process.

The Coca-Cola Company has unveiled a new global visual identity system that reinforces its iconic brand assets while introducing a unified packaging and design language across more than 200 markets. Rather than reinventing one of the world's most recognizable brands, Coca-Cola has focused on amplifying its heritage through a scalable, AI-enabled design platform that delivers greater consistency across packaging, retail, digital experiences and marketing.

Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, today announced a new packaging design across its sparkling water product portfolio. Rolling out now, consumers nationwide are beginning to see the refreshed carton and can designs across all pack sizes in stores and online. The new packaging was designed to improve Waterloo's visibility and findability wherever consumers shop, while enhancing flavor distinction and reinforcing the brand's “full flavor” positioning.

The chemical manufacturer states that the aromatic oil will consist of benzene, toluene, and xylenes (BTX) as well as 8,000 tonnes of sustainable by-products. Since the original idea was launched in 2012, the technology has progressed from lab and pilot scale to commercial implementation, aiming to accelerate the global commercialization of renewable aromatics.