• Eurostat has reported that 12.2% of materials used in the EU in 2024 came from recycled sources.
  • The Netherlands recorded the highest circularity rate at 32.7%, while Romania, Finland and Ireland posted the lowest levels.
  • Circularity increased in 21 EU countries since 2015, with Malta seeing the largest rise and Poland and Finland experiencing the sharpest declines.

The Netherlands had the highest circularity rate last year, and Romania the lowest, according to the data. 

Fantom Flowers is redefining floral branding with a packaging system that is as bold and provocative as the brand itself. Recently featured by The Dieline, the new packaging design embraces darkness, danger, and desire—proving that flowers don’t always have to be soft, pastel, or predictable.

New Zealand wine brand Villa Maria has unveiled a new bottle and label design as part of its commitment to being more sustainable.

The new branding will launch across the firm’s Private Bin and Cellar Selection ranges just in time for the festive trading period. In 2026, the refreshed look will be expanded to Villa Maria’s Reserve range.

It was developed in partnership with Design Bridge and was tested with consumer research across key markets.

For more than a century, JELL-O® molds have been a colorful staple on America’s holiday tables. This Thanksgiving, the iconic brand is shaking things up—quite literally—with a playful new twist on the most polarizing side dishes of the season.

Introducing the limited-edition JELL-O® “No Thanks” Thanksgiving Molds, transforming Brussels sprouts, cranberry sauce, and pecan pie into vibrant, jiggly creations that are impossible to ignore—and much harder to refuse.

The Holy Carp! packaging is made of bagasse pulp, a fibrous by-product of sugar production, and was designed to be used by the same restaurants that may have once offered the plastic packets with their takeaway sushi.

Just like with the plastic packaging, Holy Carp! can be used as a dropper, allowing diners to squeeze the fish's "belly" to squirt small amounts of soy sauce on their food.

The challenge: functionality, sustainability and all-important “wow” factor 
In a conversation with Miłosz Pytel – Production Manager at Polana Bikes, three key issues emerged that drove the search for a new packaging concept:  

“When we deal with a premium brand, the unboxing experience is extremely important. The first impression when the bike comes out of the box should cause a ‘wow’ effect,” explains Miłosz Pytel.

Working with design agency Pearlfisher, and produced exclusively at Ardagh Glass Packaging’s facility in Limmared, Sweden, the bottle brings Haring’s style to life through intricately debossed dancing figures, and a screen-printed vibrant yellow panel that, when viewed through the clear glass, creates an illusion via reflection that the entire bottle is yellow.

Recent data from DEFRA suggests that around 175 million mince pies are purchased at Christmas, with the foil cases alone expected to fill two shipping containers.* When you add in the huge volumes of chocolate and cooking foil, foil roasting trays, empty aerosols, drink cans and metal bottle tops used during December, the mountain of recyclable aluminium starts to build up fast!

pacprocess MEA will be known as interpack MEA in future and will continue to expand its role within the interpack alliance network. Messe Düsseldorf is thus strategically developing the event and strengthening its presence in the region. interpack MEA will continue to be held alongside Food Africa, creating additional opportunities for exhibitors and visitors to connect.

"Kudos to Bertolli for taking a sustainable step forward with its new Dress & Drizz 15.5-ounce extra virgin olive oil squeeze bottle. Designed for convenience, the bottle features textured sides for an easy one-hand grip and a mess-free drizzling cap—perfect for salads and everyday cooking.