The company identifies the rapidly-growing yoghurt drink market as a key driver behind the launch of this new solution – the segment is forecast to grow from $4.6 billion to $6.7 billion by 2034. Europe is one of this sector’s key sales regions; currently accounting for 30% of the global market.
Conventional formats such as PET bottle and cups are still the dominant packaging format in the yoghurt drink market at 44%, but Südpack reports that flexible pouches are the fastest growing format.