Tasked with refreshing the core brand identity, the challenge was clear: while Tennent’s remained a national icon, it was no longer moving with the times.

Among younger drinkers in particular, the brand risked being seen as familiar but not fresh and more associated with tradition than progression.

The redesign amplified Tennent’s most recognisable asset, the red ‘T’ – giving it greater scale, depth and confidence.

A richer colour palette, refined typography and enhanced craft cues restored a sense of pride and presence, both on shelf and in hand.

Kneipp®, manufacturer of products for health and wellbeing known for its nature-inspired products and commitment to responsible innovation, has seen its limited-edition “Lieblingsmensch” bath crystals successfully launched in a fiber-based packaging developed in partnership with Sonoco.

Multiple grocery categories already are seeing more sales growth for smaller pack sizes than for traditional multiserve packs: soft drinks, ready-to-eat cereal and salty snacks.

Grocery shopping habits are changing in the United States, and so is demand for smaller, cheaper products and packaging, according to a recent NielsenIQ report. Overall, pack architecture hasn’t kept up with the changes, the authors say, and brands should act now to maintain market relevance.

Evergreen by Novolex will debut its SmartPour dry filling machine at PACK EXPO International, October 18-21, 2026, at McCormick Place in Chicago. Built to pair with the company's SmartPour carton, the precision-engineered machine brings speed, accuracy and consistency to dry ingredient packaging lines.

Polystyrene is used in protective packaging for televisions and electronic devices, in decorative boards and baseboards for interior construction, and in petri dishes. It is one of the world's most important plastics, with nearly 20 million tons produced each year. The material is predominantly derived from crude oil and is rarely recycled. Virgin polystyrene is often cheaper than recycled material, meaning that used products are typically incinerated or sent to landfills. Like many other plastics, polystyrene is highly resistant to degradation in the environment.

Tetra Pak® Ice Cream Wrap gives ice cream producers a solution made from up to 85% paper.

Tetra Pak is extending its paper-based packaging expertise into the ice cream category with Tetra Pak® Ice Cream Wrap, advancing the commercialisation of a wrapping solution developed specifically for ice cream producers.

The new R380 and V670 formulations target durable identification and coding applications ranging from pharmaceutical labels to flexible food packaging.

DNP Imagingcomm America Corporation has introduced two thermal transfer ribbons designed for applications requiring durable printed identification and barcode readability.

The new R380 Alcohol-Resistant Resin targets healthcare, pharmaceutical and laboratory labeling, while V670 High-Performance TTO Resin is designed for food processing and flexible packaging applications. Both products are available beginning October 7.