UPM Adhesive Materials, KURZ, and Eurostampa have unveiled a new neuromarketing study exploring how tequila label design influences consumer perception and purchase behavior. The study reframes the label as a strategic brand asset, moving beyond its technical role to become a key driver of consumer engagement and brand value.

Conducted by SenseCatch in collaboration with UPM, Kurz, and Eurostampa, the study examines how label materials, finishes, and embellishments shape consumer behavior — from shelf impact to perceived product quality.

Jacquet's start-up company, Permafungi, pitches its fully biodegradable "myco-material" as a sustainable alternative to polystyrene and other polluting plastics.

"These ones are designed for hotels," he explained to visitors on a recent tour of the site.

Profitability remains a distant goal: so far Permafungi operates in a niche market, crafting custom packaging for high-end soap makers.

But the 12-person company has built a reputation on the green economy scene in Brussels by recycling grounds from local coffee shops to grow edible mushrooms over the past decade.

Future Materials Sweden brings extensive experience from the plastic injection molding industry and tool manufacturing, paired with strong entrepreneurial drive and market insight. By joining forces with PulPac, they aim to leverage cutting-edge fiber-based technology to help brands reduce their reliance on single-use plastics and open doors to new applications.

Coverpla’s traditionally offers ‘mix-and-match’ packaging solutions using standard components that can be personalized through decoration and finishing. Aiming to better respond to market demand, the company says its new made-to-measure capabilities include all packaging components such as bottles, caps and pumps as well as specific decoration solutions like in-mould engraving, bottle or cap coverings and accessories.

TOPPAN Inc. (TOPPAN), a TOPPAN Group company and wholly owned subsidiary of TOPPAN Holdings Inc., and its India-based subsidiary TOPPAN Speciality Films Private Limited (TSF), have installed a hybrid manufacturing line capable of producing both biaxially-oriented polypropylene (BOPP) film and biaxially-oriented polyethylene (BOPE) on the same machine. With an extensive track record in the production of BOPP films, TSF is now launching production of BOPE on the new line to cater to diversifying demand.

Amcor, a global leader in developing and producing responsible packaging solutions, announced a significant expansion of its North America printing, lamination and converting capabilities for the protein market. This expansion emphasizes Amcor’s strong heritage in the meat, poultry and seafood industries and will support customers’ needs for flexible packaging.