Most packaging is meant to protect products and get them from shelf to home. But some brands go further, designing boxes, labels and wrappers that carry secrets, puzzles, or digital surprises. From augmented reality storytelling to playful interactive folds, packaging with hidden messages turns unboxing into an experience worth remembering.
The Joy of Discovery
The company's full portfolio – including Kellogg's Froot Loops and Kellogg's Apple Jacks – will be made with only natural colors, one year ahead of initial schedule
The Association of Plastic Recyclers (APR) today announced the launch of the APR Design® Assessment Tool powered by Recyda, a new digital platform that helps companies quickly and accurately assess the technical recyclability of plastic packaging and packaging portfolios. Early access is now available exclusively to APR members, with public availability expected in late September.
A new process could turn unsorted plastic waste into clean hydrogen while locking away most of its carbon.
Plastic is found throughout modern life, from water bottles and shopping bags to vehicle dashboards. Once these products are thrown away, however, they become extremely difficult to recycle. Conventional recycling often requires workers or machines to separate plastics by type, adding expense and complexity to the process.
The Coca-Cola Company has unveiled a new global visual identity system that reinforces its iconic brand assets while introducing a unified packaging and design language across more than 200 markets. Rather than reinventing one of the world's most recognizable brands, Coca-Cola has focused on amplifying its heritage through a scalable, AI-enabled design platform that delivers greater consistency across packaging, retail, digital experiences and marketing.
Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, today announced a new packaging design across its sparkling water product portfolio. Rolling out now, consumers nationwide are beginning to see the refreshed carton and can designs across all pack sizes in stores and online. The new packaging was designed to improve Waterloo's visibility and findability wherever consumers shop, while enhancing flavor distinction and reinforcing the brand's “full flavor” positioning.
The chemical manufacturer states that the aromatic oil will consist of benzene, toluene, and xylenes (BTX) as well as 8,000 tonnes of sustainable by-products. Since the original idea was launched in 2012, the technology has progressed from lab and pilot scale to commercial implementation, aiming to accelerate the global commercialization of renewable aromatics.
Stevanato Group has expanded its drug delivery portfolio with Deora™, a multi-use, fixed-dose pen injector platform designed to simplify self-administration while supporting the growing demand for injectable therapies such as diabetes, obesity and other chronic disease treatments. The platform addresses a key gap between single-use autoinjectors and variable-dose pen injectors by combining ease of use with manufacturing efficiency and sustainability.
Collaboration strengthens integrated packaging capabilities to better address the evolving needs of today’s packaging operations.
ST. LOUIS — July 21, 2026 — BW Packaging, Barry-Wehmiller’s global packaging machinery business, today announced a strategic partnership with Crown Packaging Corp., a leading provider of packaging supplies, equipment and services, to deliver innovative packaging automation capabilities and integrated packaging solutions to customers across North America.
July 29th, 2026 — Xaar has appointed Colordyne Technologies as the official distributor for the Xaar Versatex Printbar in North America, expanding access to digital embellishment and specialty print capability for label, packaging and converting applications. Through the agreement, Colordyne Technologies will provide sales, service and support for Versatex across the region.