Mt Elephant is introducing a paper-based packaging format for its new Mix & Pour pancake range, replacing the plastic-heavy design typically used in shaker-style mixes.
The company says the format is intended to significantly reduce single-use plastic while maintaining the convenience associated with ready-to-use pancake mixes.
The fibre-based linear formed composite cyclinder and paper-based overcap is supplied by Zipform Packaging.
The range, available in Original and Buttermilk, is rolling out nationally in Coles and independent retailers across Australia.