Woolworths has partnered with South Australian manufacturer Detpak to offer customers locally-made paper bags in SA a
Corrugated Fibre Board satisfies virtually all functions of Packaging & also the environmental criteria. let's dig deep into the style of the boxes in trend.
Half-Slotted Container(HSC)- A variation of the RSC, The Half-Slotted Carton has only one set of flaps. The opposite side of the box is completely open allowing it to slide over an item. Envision the use of the box turned over so that the flaps are on the top. The covered item is usually attached to a pallet or other type of surface that serves as a separate bottom.
Regular Slotted Container(RSC)- Also called shipping boxes. RSC is the most used boxes. They are usually Kraft brown in color, have four flaps on the top and bottom. The side walls are sealed at one corner known as the Manufactures' Joint. The design is highly functional for most packing needs.
Roll end tray with Self Locking Ends
Formed from a single piece of the combined board The design features unbroken and several layers of corrugated in the end panels. Trays are not shipping containers, but they are frequently used as inner containers for parts delicate produce letter mail and other products, or as elements of display stands.
Locking Cover I Mailer Style Box (MSB)
A one-piece die-cut box that is assembled without tape. Construction includes double-layer protection on the sides and bottom of the box. Available in two popular styles - with a tuck-in top or with a locking cover, also known as a "cherry lock" design. Mailer-style Boxes are exceptionally strong and can withstand the most rigorous treatment during shipment.
Full Overlap Slotted Container (FOL)
With a full overlap Slotted Carton, all Length flaps are also equal to the width of the box. The flaps actually fold over one another to provide added strength and protection to the top and bottom.
Five Panel Folder (FPF)
A Five Panel folder actually resembles a shallow depth box when assembled. It is a one piece box with over-lapping end panels. The functional design is also economical.
One Place Folder (OPF)
Commonly called "Book folds" or Book wraps the one-piece Folder has a flat bottom with two short flaps forming the sides at each end and two longer wider flaps that form the front back and top of the box. The wider flaps either meet or overlap on the top. Depending on the depth of the contents. The four panels of a Book fold are usually scored creased) at multiple depths. One-piece folders are used to package shallow-depth items such as books and pictures. Usually manufactured with white board.
Snap Bottom Containers with RSC Top
Available with a tuck-in top or with RSC-style top flaps (shown). Also referred to as an "auto bottom" box. The bottom of the box snaps into place without tape for quick assembly Best suited for lightweight products.
Full Telescope Design Canon (FTD)
A two-place box with a separate lid that fits over a bottom tray.
One Place Folder with Air Cell/End Buffers
One piece folders also come with Inner end folds that help better protect the inside of the product from damaged corners and sides .
Partitions
Partitions or dividers provide a separate cell for each item in a box. They are used primarily for glassware and other fragile articles.
To know more about - Corrugated Fiber Board, Buy "The Big Book of Packaging" from https://www.bigbookofpackaging.com or from Amazon
The pharmaceutical industry is increasingly using polymer syringes made of COC/COP (cyclo-olefin copolymers/cyclo-ole
On what would have been their Father’s centenary, Nick Coombes speaks with Frank and
Jan Eisby about the man who invented corona treatment
NC: Take me back to the very beginning
JE: Verner had always had an interest in things electrical. At school he and his friend Tage were building amplifiers and speakers to take to teenage parties, and this subsequently developed into ‘ship to shore’ two-way communication technology, which was a hot topic at the time. In fact, that’s where the company name comes from: ‘Ve’ from Verner, ‘Ta’ from Tage and ‘phone’ from phonics – hence Vetaphone!
NC: How did that have a relevance to the packaging industry?
FE: The years after the Second World War saw the advent of plastic materials in packaging, and brand owners were keen to have their products displayed in bright colours on this new material. This was especially true in the food industry, where the extra shelf-life that plastic packaging offered was a significant advantage. It was, I suppose, the early days of ‘best before’ and ‘sell by’ labelling that is common on food packaging today.
NC: How did Verner become involved?
JE: It was a chance meeting with a printer who was having difficulty getting the ink to adhere securely to this new plastic material without smudging on contact. He asked Verner for help, and after testing the ink and material in his small home workshop, he found that it all related to incompatible surface energy between the liquid and the solid.
NC: And this went on to become corona treatment?
FE: To cut a long story short, yes it did! Verner found that by passing an electric discharge over the plastic at close range he could change the molecular structure of the surface and improve adhesion. There is much more to that story than we can go into here, but fundamentally what he was doing back in 1951 is what we, and all other corona manufacturers, are doing today. And it all started on his work bench!
NC: What were the early days like?
JE: Chaotic! Dad was an inventor and Mum tried to manage the finances as well as bring up two boys. They worked all hours, and we travelled extensively trying to explain and convince a sceptical market that the technology really worked, even if it was difficult to explain how. Family holidays were based around a tour of potential customers and Verner spent many years visiting universities and institutes discussing his newly developed process. Frank and I saw a lot of Europe in those days, and it was a great educational experience for two youngsters.
NC: What was he like as a person?
FE: He was passionate about most things scientific – always keen to know how things worked and find ways to improve them. His interests included designing sophisticated communication systems for the Danish fishing fleet, to developing automated watering systems for greenhouses – he was a boffin! His background was electrical engineering and the transmission of power. This is what gave him the knowledge to develop a system that applied an electric discharge at close range to a potentially flammable substance – heat and plastic don’t mix well! What Verner did was learn how to control the power generation via the transformer, and 70 years on it’s what we do today but with 21st century electronics.
NC: How did he get into manufacturing?
JE: He was already manufacturing radios and two-way radios for the local fire department, so after coming up with corona treatment invention he produced them side by side. But demand for treatment systems was overwhelming, so the production of radios soon stopped. In the mid 60’s he moved the business to our current location, initially renting part of a factory but soon taking it over completely. Vetaphone was still a small company but was beginning to make its mark in the world and by careful recruitment of sales and production personnel Verner could continue to focus on R&D, which in a market that was changing rapidly with improved living standards and improved transportation, was an essential for company growth.
NC: How did the company grow?
FE: When I re-joined in the mid 1980s, I could see huge potential for growing the business in various markets but only by improving the organisation of production and sales. I also have an electronics background so could help to improve efficiency and act as a technical salesman for the company. It was the period when technology moved from valves to transistors, and Vetaphone was the first company to supply solid-state power generators, and later high-power units that were modular to allow different functionality and improved reliability.
NC: What was driving this growth?
JE: Verner was always pushing for greater integration of Vetaphone technology. He wanted our equipment to be viewed more as an intrinsic component of the production line rather than as an ancillary. We have continued this ethos by developing and bringing machines to the market that have minimal negative impact on production and resources. Our aim is single person operation of the entire production line, and you can only achieve this by integrating technology so that it improves reliability and increases output.
NC: What have been the major milestones along the way?
FE: Creating the electrical discharge reliably was key to the concept becoming a practical reality. Verner’s lifelong quest was to understand what he called ‘E-Norm’, but we know now as the ‘watt/density’ or ‘corona dose’ required to achieve the desired result. Once he’d mastered the technique, he had to sell it as a commercially viable process and continue to refine and develop its efficiency. In many ways, nothing has changed – we continue to invest heavily in R&D to allow the new complex substrates to match the packaging requirements demanded by today’s brand owners. It’s definitely a market where demand drives the technology.
NC: How do you think Verner would like to be remembered?
JE: To know that he is acknowledged as ‘the Godfather’ of surface treatment would both delight and amuse him – he was passionate about what he did, but very much a backroom scientist not an upfront salesman. That he pioneered an industry and founded what has become a world-leading company is, we think, a very satisfactory epitaph for him.
NC: And what would he think of Vetaphone and the surface treatment market today?
FE: We hope and believe he’d be very proud of how we have continued and developed his legacy. To be acknowledged as a world leading company is way beyond his imagination when he started back in 1951, and he’d be fascinated by how electronics and computer technology has been applied to basic science. Today’s market is highly complex both in terms of the materials being used and the applications they are required to fulfil – without his inquisitive nature and passion for invention, the packaging market as we know it today could have been so different!
/Ends
In memory of Verner Eisby – 1922-1993
Photo caption: It all began in a small workshop back in 1951 – today, Corona is the global standard for surface treatment
Source- The Publicity Studio.
They develop and produce aluminum and plastic packaging – primarily collapsible tubes, cans, and rigid tubes.
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Long ago research was merely a synonym for "doing your homework" that is, store visits, analysis of competitive packaging, and so on) at the beginning of a new project. But now it is not at all the same. Consumers were rarely a part of the design development or selection process, as nearly all decisions were left to the collective judgment (and "gut feel') of package designers and their clients. This approach was certainly easier for both the designers and brand managers involved, and it rested on the assumption that the connection between sales and packaging design was not a critical parameter to be considered during design. But, today it is universally acknowledged that packaging decisions can have a significant impact on sales. Accordingly, it is understood that marketers cannot be expected to make these decisions without some evidence of consumer acceptance. As a result, nearly every design professional has become familiar with the back rooms of focus-group facilities.
For package designers, the relative appeal of qualitative research is obvious: It is hands-on (that is, designers can view and influence the research as it happens), and it provides a great deal of flexibility for gathering reactions to various design elements and executions. For this reason, it is an ideal diagnostic tool that can also reassure clients that they are not confusing or offending customers. Therefore, it is not surprising that many larger design consultancies have embraced qualitative research to develop their own research divisions.
From the marketer's perspective, however, it has become increasingly clear that qualitative research is often not enough. Beyond the well-documented limitations of focus groups and any interpretation of the findings is somewhat subjective their most significant drawback is their inability to provide the numerical evidence that marketers need to guide (and support/justify) their decisions.
Therefore, marketers are turning to quantitative research- in which they gather feedback from hundreds of target customers via structured surveys and rating scales- to guide their final decision-making. At the same time, however, they favor qualitative research earlier in the design development process, as a tool to provide initial direction and to "narrow down" a wide range of initial concepts.
Qualitative research has its limitations in its interviewer/ moderator. There is a lack of established norms for use in qualitative research because such research deals with changes in behavior and attitude. The interviewer's role is vital.
Qualitative research requires skilled marketing talent to the effective. Whereas quantitative research is normally designed in a questionnaire format, computerized, and summarized for reference with statistical analysis. Qualitative research is a written analysis of the situation, product, or concept creating a hypothesis strategy.
A hypothesis strategy is valuable in designing additional quantitative studies. Qualitative and quantitative research must work together to form effective marketing tools. It has been observed that qualitative research is a quick and effective way to understand today's ever-changing marketplace. Depth interviews have now extended to the focus group concept as an effective way to assess consumer views about a product, package, service, or idea. Focus groups provide consumer feedback that is necessary for marketing strategy and helps to prove your hypothesis. The use of qualitative research particularly in the form of the focus groups is proven when coupled with appropriate qualitative procedures. While many quantitative methods are utilized in package design research, sometimes the importance of the softer side of research- the qualitative techniques are also overlooked. So both qualitative and quantitative research plays a significant role in package design research.
To know more about - Package Design Research, Buy "The Big Book of Packaging" from https://www.bigbookofpackaging.com or from Amazon
Link to buy- https://www.amazon.in/Book-Packaging-SANDEEP-KUMAR-GOYAL/dp/9385010034/…;
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