Cosmo films ltd. launches white cast pol...
A film specially innovated to address the issue of slippage of layers over each other, it has a seal strength of more
A film specially innovated to address the issue of slippage of layers over each other, it has a seal strength of more
The new state-of-the-art customer mySIG PORTAL provides customers with all the benefits and advantages that a super-s
They will be replaced by a code that M&S staff can use to check freshness and quality.
"Demand for packaging material from apple growers has witnessed a decrease of 10 to 15 per cent compared to last year
The Governor, while complimenting the authors, highlighted the recent works being done by the Arunachal Pradesh Gover
The Ministry of Consumer Affairs, Food and Public Distribution on Thursday issued new rules for packaging of electron
UPM Solide Lucent is a brilliant example of the type of packaging innovations the world needs right now.
The world desperately needs more sustainable and commercially viable ways to recycle post-consumer plastic.
Established in 1908 in the Tobler family factory, the instantly-recognisable triangular chocolate is produced exclusi
The brand said the pilot reward scheme, part of its longer-term commitment to become a 100% circular brand by 2025, w
It is repeatedly emphasized that packaging serves multiple purposes; not only does it protect the contents during transportation and for long term storage, it also acts as a canvas for creating the brand image and prominently placing the symbols that one’s customers may associate with the product for a long period of time.
For retail products in particular, the packaging and its design can be the difference between a sale and the lack of. It is thus not surprising when we see companies repeatedly investing to upgrade their packaging by studying the market and needs of their customers.
Many different elements and aspects come into play when it comes to enhancing the impact of the packaging and its design. These include colors, symbols such as logos and mascots and also the shape of the packaging itself.
Structural design lends it capabilities to the form and functionalities of the packaging. Unlike creative design that tests different colors, words and images to promote engagement, structural design is the outlet used to support the creative elements while keeping ease and efficiency of handling in mind. Structural design can also be used to help the product and packaging stand out; by using eye-catching geometric structures and/or functional systems and aids that competitors do not.
Increasing the functionality of the packaging, especially primary packaging, can exponentially increase the chances of a purchase. For products of regular and repeated consumption through packaging, such a toothpaste tubes, milk boxes etc., consumer experience is extensively impacted by the functionality of the packaging. This, in turn, affects the retention rate of customers and builds customer loyalty.
The experience factor is not only associated with convenience of use but also the aesthetic pleasure associated with unboxing.
Read about a few crowd-favorite structural packaging design success stories in our next blog.
Both companies have admitted their involvement in the infringement between 2011 and 2014 an
The RePEat range – which includes stand-up pouches and films – is all made from pure PE, which means it can be recycl
The new weatherproof packaging solution meets growing demand from builders for robust packaging solutions, to reduce
The study, published in JAMA Pediatrics, analyzed data from more than 6,000 pregnant women in the United States.
Most of the packaging lining our daily lives has a sell-by date.
The packaging, called Curran, is a result of the collaboration between the Danish Technological Institute and Scottis
Preferred Packaging, a division of C-P Flexible Packaging, has expanded its GreenStream™ sustainable packaging portfo
In a clarification issued on Thursday, the Ministry of Environment, Forest and Climate Change (MoEF&CC) said plas
Greif, Inc., a global leader in industrial packaging products and services, has developed a carbon black free plastic