The Big 4 grocer is making the move to reduce the number of rolls per pack on one of its most popular own-brand products, significantly reducing its packaging and removing over 1,200 lorries from the road each year.
The new Shades Double Toilet Rolls, which are FSC accredited, will be available in-store and online and are available across all seven existing toilet roll lines.
Asda’s new toilet roll plastic packaging is recyclable at over 150 Asda stores, meaning customers can take it to one of its front-of-store recycling points to reduce the impact on the environment.