Designed to support the existing digital deposit return scheme (DDRS), the latest product packaging marks the very first time an online-only retailer has introduced a scheme like this.
Ocado Retail has partnered with Wales-based DDRS pioneer Polytag for the three-month trial, which will see 1.6 million of the retailer’s fully recyclable milk bottles feature QR codes which can be scanned to receive detailed recycling information.
DDRS depends on ‘unique-every-time’ QR codes applied to every item of packaging before it is available for purchase.