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Britannia’s “Ting Ting Ti Ding” campaign turns heads with new bread packaging

01 Jan 2025
PC Correspondent

Britannia recently unveiled its new packaging for their bread range through a vibrant outdoor campaign. The tagline, “Packaging Hua Interesting – Ting Ting Ti Ding,” perfectly encapsulated the energetic rebranding effort, as bold visuals took over Delhi’s bus shelters and Mumbai’s buses. Executed by GroupM OOH Solutions, the campaign aimed to attract maximum public attention with high-traffic visibility. 

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Yamaha Motor to use recycled steel in motorcycle packaging

31 Dec 2024
Komal Sharma

Yamaha Motor Co. has announced its plans to incorporate low-carbon, recycled steel sheets in the packaging frames used for shipping motorcycles. This initiative, set to commence in October 2024, represents a significant stride towards reducing the company's carbon footprint and advancing its commitment to environmental sustainability.

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Sidel capitalises on over 40 years’ experience in PET container production to launch Eco-Audit, a service for optimising the environmental footprint of its machines.

31 Dec 2024
PC Correspondent

The service, which can be broken down into several phases, begins with an in-depth audit of the container production process to accurately assess its true environmental impact, then offers expert support to significantly and rapidly reduce the consumption associated with PET containers and blow moulding. 

A pressing need to reduce consumption 

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Air Jordan 1 High OG “Black Toe Reimagined” Exclusive Packaging Revealed

31 Dec 2024
PC Correspondent

Since its debut in 1985, the Air Jordan 1 High OG has remained a revered staple in sneaker culture. The upcoming launch of the "Black Toe Reimagined" colorway offers a contemporary revamp, honoring its heritage while introducing fresh design features. This new version blends white, sail, and red tones. It provides a modern twist on the beloved original, perfectly balancing tradition and innovation. The packaging has been unveiled, featuring a box with a young MJ and the sneakers around his neck, along with wrapping paper adorned with photos.

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Ardagh Glass Packaging and Hernö Gin Launch Sustainable Lightweight Glass Bottle

28 Dec 2024
Yukta Arora

Ardagh Glass Packaging Partners with Hernö Gin to Produce Sustainable Lightweight Bottles

Ardagh Glass Packaging-Europe (AGP-Europe), a division of Ardagh Group, has collaborated with premium gin brand Hernö Gin to create a new lightweight 500ml glass bottle, marking a significant step in sustainability and innovation. The new bottle, which features an upgraded graphic profile, is the first bespoke bottle designed specifically for Hernö Gin and was produced and decorated at AGP-Europe's Limmared facility in Sweden.

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Eleven innovative businesses receive funding to tackle complex environmental challenges.

28 Dec 2024
PC Correspondent

The start-ups will work with Amazon in the UK, Denmark, France, Germany, and Spain to test new ways to recycle electronic waste, innovative packaging methods, ground-breaking building materials, and using artificial intelligence (AI) to improve energy efficiency. The pilots will vary in both duration and scope depending on the challenge that is being addressed, with the opportunity for wider partnerships on completion.

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SeaCube and Greensee Launch Revolutionary Green Leasing Solutions for Refrigerated Transport

27 Dec 2024
PC Correspondent

SeaCube is also working with Thermo King® a leader in transport temperature control solutions and a brand of Trane Technologies, and CMA CGM to field-test Thermo King’s E-COOLPAC electric genset, one of the first battery-powered refrigerated container gensets in the United States. This zero direct emission battery power technology allows to electrify last-mile refrigerated transport (excluding truck power) and reinforces SeaCube’s commitment to sustainable innovation.

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Schattdecor Group Enhances Production with Second Cellaxy Laser System

27 Dec 2024
Aditya Panwar

Schattdecor Group, a leading German manufacturer of decorative surfaces, has enhanced its production capabilities by installing a second Cellaxy laser system from Hell Gravure Systems. This addition bolsters the company's capacity to engrave large-format gravure cylinders, a critical component in decorative printing.

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