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Qr Code Hits Brazilian Consumers

26 Apr 2012
admin

Brazil as smartphones are getting more and more popular in brazil, the local consumers are watching several companies starting to use qr codes to communicate their messages in a different and more interactive way. Movie theaters, shops and even newspapers are also helping to spread the qr code fever among brazilians.

One of the recent examples came from the local subsidiary of sherwin williams in brazil. They have has applied qr codes in two of the ink cans belonging to the premium metalatex line of products supera and clima&tempo.

15 Weight Cut As Nampak Plastics Redesigns Milk Bottle

25 Apr 2012
admin

The dairy packaging specialist, which produces around 2bn bottles every year, is planning to roll out the infini design this summer after a twoyear development process that has cost £1m. Infini features an octagonal structure that allows thinner walls for the bottle, giving an average weight saving of 15 across the one, two, four and sixpint and twolitre formats.

The biggest weight saving, of 21, is on the sixpint bottle. The new design also features a diagonallyset handle that is intended to give easier access to the bottle when it is in the fridge door.

Dulux Opts For Green Container From Rpc For Ecosense Range

25 Apr 2012
admin

The containers incorporate 20 post industrial recycled material and rpc recommended using &ldquostandard 1&rdquo 2.5litre and 5litre container designs. According to rpc, tests showed that the best material ratio, in order to preserve the durability and functionality of the container, is 25 recycled polypropylene pp to 75 virgin pp in the container body.

The waterbased paints are available in matt and satinwood and have been &ldquospecifically formulated to have a demonstrably lower environmental impact than standard dulux products&rdquo.

Pepsico Turns To Sieberthead For Tropicana Lemonade Launch

25 Apr 2012
admin

The london and warsawbased agency has produced the structural designs for the new familysized 900ml and onthego 300ml formats. Tropicana&rsquos new launch is reported to be the firstever range of still lemonades to be made from 100 fruit juice with no added sugar. The agency said that the bottles had a distinctive &ldquobrandownable&rdquo tropicana shape and created a good size impression, gave clear standout and recognition.

Nicholl Launches Printable And Ovenable Map Tray

25 Apr 2012
admin

Nicholl food packaging is to be a major distributor in the uk and ireland of the delight product, which is made of printable paperboard. The tray features a polymer coating and injection moulded rim which, according to its maker, ensures a gas tight lid seal. It is also designed to work without a carton or sleeve yet still have strong onshelf impact and it can be produced in a number of customised shapes and colours, nicholl said.

Hovis Gets Patriotic With Union Jack Bread Bag

25 Apr 2012
admin

The premier foods bread brand is to introduce the new pack on its soft white range at the end of this month to highlight the fact that is made from 100 british wheat.

The brand is also hoping to appeal to the current wave of patriotism inspired by the upcoming wedding of prince william and kate middleton. Rose gray, senior brand manager for hovis&rsquos white bread range, said &ldquothe patriotic design demonstrates our ongoing commitment to the farmers who grow and harvest our domestic supply.

Blue Marlin Refreshes V Water Bottles

25 Apr 2012
admin

The drink manufacturers have relaunched v water bottles under the sobe brand and given it a vibrant new look. The range comes in six flavours, each of which has been given an &ldquoarresting colour palette&rdquo.

The new look makes its debut this month and will be backed by a £5m marketing spend. Britvic&rsquos head of seed brands jon evans said &ldquoeach individual flavour includes a mix of vitamins designed to suit every consumer, no matter their mood or needstate.