Created using Mondi’s recyclable FunctionalBarrier Paper, the new packaging was developed for Veetee’s rice range, on shelf since April.
Providing a direct replacement to plastic, the packaging has fit for purpose barrier properties to protect the products while supporting Veetee’s goals to reduce plastic.
Mondi provided a full in-house solution for Veetee – sourcing certified renewable material, producing the certified kraft paper, add barrier functionality and printing it before delivering the final paper-based reels to Veetee for conversion and filling.